Threefold
Who we are

Websites and local SEO, built by the people who do the work.

Threefold is a small Melbourne agency. We build websites for local businesses, tune them for search, and do the ongoing local SEO that keeps them climbing. Call us a digital marketing agency if you like, just one that skips the ads and social media and sticks to what gets local businesses found. That is the whole job, and it is all we do.

2026
Founded
3
Founders. No account managers.
Melbourne
VIC · ABN 60 699 872 565

Why we started

Most local business owners have the same story about their last agency: a lock-in contract, a monthly report full of charts nobody explained, and an account manager who had never touched the site. We started Threefold to be the opposite of that. A small shop, a short client list, and the person you speak to is the person doing the work.

The founders

The three behind Threefold.

Alex Caceres, Managing Director & Operations Lead of Threefold
Managing Director & Operations Lead

Alex Caceres

Alex came to SEO the way most of our clients did: as an owner. He has spent five years running Drop Store Collectables, his own Australian ecommerce business, with a decade in parts and inventory operations before that. At Threefold he handles the web builds, technical SEO and the weekly rank tracking that keeps clients climbing.

Web design / Technical SEO / Ecommerce & Shopify

LinkedIn ↗
Nik Sfiry, Growth & Client Relationships Director of Threefold
Growth & Client Relationships Director

Nik Sfiry

Nik heads up sales at Threefold, so he is usually the first person a client talks to. Like Alex, he comes from the owner side: more than a decade running Royale Photography, his own Melbourne photography business, and shooting sports and media in the professional boxing industry. He also brings that camera work to client builds: the photography and video that make a local business look like itself.

Sales & client relationships / Photography & video / Content creation

LinkedIn ↗
Jonathan Paterno, Brand & Creative Director of Threefold
Brand & Creative Director

Jonathan Paterno

Jonathan has spent more than 15 years in branding, creative direction, photography and video, including agency campaign work for global fashion brands like Off-White, Givenchy and Balenciaga in the Australian market. Like the other two, he has run his own businesses: Studio JP, his creative media studio, and Mishon Apparel, an ecommerce label he built from product design through to the online store. At Threefold he leads brand and creative, the identity, content and design direction that make the agency and its client sites look and sound right.

Branding & identity / Creative direction / Digital media

How we work

Everything runs on the same three steps the name is built on: build, optimise, rank. We get the website right first, fix the groundwork that makes rankings possible, then do the steady weekly work that moves you up. You see exactly where you rank, what we did, and what is next, every month, in plain English.

  • More leads in 90 days, or we work free until you get them. We can't control Google, but we can control whether you pay.
  • Every plan runs week to week with no lock-in. If the numbers stop moving, you can walk, and that keeps us honest.
  • Reports are written for a busy owner, not another marketer.
  • Pricing is a flat weekly rate, published on our pricing page, so you know the number before you commit.
The proof is public

Sites we have built, live right now.

We would rather show you real builds than quote invented statistics. These are our sites, in the wild, doing the job.

Who we work with

Melbourne trades and shopfront businesses, mostly: plumbers, electricians, gyms, cafes, the local operators who live or die on being found when someone nearby searches. We keep the client list small enough that we know every site by name.

Want to see where you stand?

Start with the free audit. We will crawl your site, refresh your rankings, and set your baseline. Then the guarantee kicks in: more leads in 90 days, or we work free until you get them.

Get a free audit