Local SEO, in plain English.
Notes on getting found on Google: what works for Melbourne trades and shopfronts, minus the jargon.
SEO vs Google Ads: Which Gets a Melbourne Business More Leads?
An honest comparison from an SEO agency: what a click really costs in Melbourne, when Google Ads is the right answer, and when SEO wins on cost per lead.
Is SEO Dead in 2026? Not for Local Businesses.
Short answer: no, but it changed. What AI Overviews and ChatGPT actually did to SEO, and why the map pack and reviews that drive local calls are barely touched.
Why Isn't My Business Showing Up on Google? Six Real Reasons
If your business is not showing up on Google, it is usually not a penalty but one of six boring, fixable things. Here is how to diagnose which one.
How to Get More Google Reviews (Without Being Annoying)
Reviews are the most under-worked lever in local SEO. The honest way to get more Google reviews: when to ask, how to reply, and why fakes are a waste.
How to Rank Higher on Google Maps: A Melbourne Business Owner's Guide
The Google map pack is ranked on three things: proximity, relevance and prominence. Here is what you can actually move, and what you cannot.
Local SEO for Melbourne Businesses: The Plain-English Guide
How Melbourne trades and shopfronts actually climb Google, from your Google Business Profile to reviews, local pages and rank tracking. No jargon.