SEO & website optimisation in Melbourne
We tune the site you already have (content, technical plumbing and site speed) so you turn up for the exact things your customers are searching.
What's included
- On-page SEO: titles, headings and content matched to what people search
- Technical SEO: speed, structure, indexing and crawl fixes
- Keyword and search-intent mapping
- A page optimised for each service you actually do
- Internal linking and metadata cleaned up across the site
- Structured data so Google and AI search understand who you are
Google Business Profile and citations live in our ongoing Local SEO campaign, the step after this one.
What the first weeks look like
Week one is groundwork, covered by the one-off setup: we fix the technical issues the audit found, set up analytics and rank tracking, review your Google Business Profile, and agree your baseline in writing. From there the on-page work starts: titles and headings rewritten to match real searches, a page built out for each service, and anything blocking Google from crawling the site properly cleared out of the way.
Nothing happens behind your back. Every change lands in your portal as we make it, not in a report three months later.
A worked example
Say you're a plumber in Brunswick who does blocked drains, hot water and gas fitting. Right now all three share a paragraph on your homepage. We give each its own page, written for the exact search, so someone typing "blocked drain brunswick" lands on a page about blocked drains in Brunswick instead of a homepage that lists everything at once.
Then the plumbing behind those pages gets the same treatment: internal links so Google understands which page matters for which search, metadata that reads like the search itself, and structured data that tells Google and AI assistants exactly who the business is and what it does.
Why it matters
Most sites are never actually tuned for search. They're built, launched and forgotten. Optimising means matching your pages to the words people type, clearing the technical issues that hold you back, and making sure Google understands exactly what you do and where.
It's the bridge between a good website and rankings that climb.
Who it's for
Melbourne businesses with a website that isn't pulling its weight. You're online, but you're not showing up for the searches that would actually bring in work.
Frequently asked questions
How long does SEO take to work?
You'll usually see movement within the first few months, with the bigger gains compounding after that. Anyone promising page one in a week isn't being straight with you.
What's the difference between on-page and technical SEO?
On-page is matching your content to what people search (titles, headings, copy). Technical is the plumbing (speed, structure, indexing) so Google can crawl and understand the site. You need both.
Do I really need a Google Business Profile?
For a local business it's one of the highest-leverage things you have, and it's often what puts you in the Google map pack. Setting it up and optimising it is part of our ongoing Local SEO campaign, the step after this one.
Will you change my existing content?
We optimise what's there and fill the gaps, including a proper page for each service you offer. You'll see everything before it goes live.
What does the $450 setup cover?
The one-off groundwork in your first week: the technical fixes from the audit, analytics and rank tracking setup, a Google Business Profile review and your baseline report. You pay it once, on any plan, and never again. Ongoing plans start at $500 a week, and the full pricing is public on our pricing page.
How do you decide which keywords to target?
We start from the jobs you actually want more of, then check what people in your area really type. Intent beats volume: fifty searches a month from people who need a job done today is worth more than five thousand from people just browsing.
Guides from the blog
More leads in 90 days, or we work free until you get them.
That's the deal on every engagement, and it starts with a free audit. We'll crawl your site, refresh your rankings and tell you exactly what's holding you back. Yours to keep, whether you hire us or not.
Get a free audit