What's included
- On-page SEO: titles, headings and content matched to what people search, so the page about hot water repair is the page Google shows for hot water repair
- Technical SEO: speed, structure, indexing and crawl fixes, the plumbing that decides whether Google can even read your site properly
- Keyword and search-intent mapping: what your customers actually type, matched to the page that should answer it
- A page optimised for each service you actually do, written for the search rather than squeezed into the homepage
- Internal linking and metadata cleaned up across the site, so Google understands which page matters for which search
- Structured data so Google and AI search understand who you are, where you work and what you sell
Google Business Profile and citations live in our ongoing Local SEO campaign, the step after this one.
What does SEO in Melbourne actually involve?
Three kinds of work. Content work makes each page answer a real search in plain English. Technical work clears the things that stop Google from crawling, reading and trusting the site. Then the two get connected: internal links, metadata and structured data that tell Google exactly which page does which job.
The part most agencies bury: who does it. At Threefold the consultant you talk to is the person doing the work. No account manager relay, no offshore content mill, no mystery. You can ask why any change was made and get the actual reason from the person who made it, usually the same day.
What do the first 90 days look like?
- Month one is groundwork, covered by the one-off $450 setup: we fix the technical issues the audit found, set up analytics and rank tracking, review your Google Business Profile, and agree your baseline in writing so progress gets measured against something real.
- Month two is the on-page rebuild: titles and headings rewritten to match real searches, a page built out for each service you offer, internal links and metadata cleaned up behind them.
- Month three is the checkpoint: rankings and enquiries measured against the baseline from month one. This is where the 90-day guarantee gets tested, on numbers we both agreed to, not on a feeling.
Nothing happens behind your back. Every change lands in a change log we share with you as we make it, not in a report three months later.
A worked example
Say you're a photographer who shoots weddings, family portraits and christenings. Right now all three share a paragraph on your homepage. We give each its own page, written for the exact search, so someone typing "wedding photographer melbourne" lands on a page about wedding photography instead of a homepage that lists everything at once.
Then the plumbing behind those pages gets the same treatment: internal links so Google understands which page matters for which search, metadata that reads like the search itself, and structured data that tells Google and AI assistants exactly who the business is and what it does.
How much does SEO cost in Melbourne?
Our pricing is public: full SEO plans from $2,000 a month, or local SEO only from $500 a month, each plus a one-off $450 setup, billed month to month with no lock-in. Agency quotes in Melbourne range from a few hundred dollars a month to five figures, and the cheap end is usually automated reports with nobody actually working on your site. We publish what everything costs so you can compare before you ever talk to us.
The place to start is the free audit: where you rank now, who owns the searches you want, and what we'd fix first.
What we don't do
No Google Ads management, no social media, no email campaigns. We do websites, SEO and Google Business Profile, and we'd rather do those three properly than sell you six things at once. We also don't do lock-in contracts or "page one in a week" promises; if a result sounds too fast to be real, it is.
Who it's for
Melbourne businesses with a website that isn't pulling its weight. You're online, but the people searching for exactly what you do aren't finding you for the searches that would actually bring in work. If the site itself is the problem, start with the build step instead; if the site is sound, this is where the climb starts.
Frequently asked questions
How long does SEO take to work?
You'll usually see movement within the first few months, with the bigger gains compounding after that. Anyone promising page one in a week isn't being straight with you.
What's the difference between on-page and technical SEO?
On-page is matching your content to what people search (titles, headings, copy). Technical is the plumbing (speed, structure, indexing) so Google can crawl and understand the site. You need both.
Do I really need a Google Business Profile?
For a local business it's one of the highest-leverage things you have, and it's often what puts you in the Google map pack. Setting it up and optimising it is part of our ongoing Local SEO campaign, the step after this one.
Will you change my existing content?
We optimise what's there and fill the gaps, including a proper page for each service you offer. You'll see everything before it goes live.
What does the $450 setup cover?
The one-off groundwork in your first month: the technical fixes from the audit, analytics and rank tracking setup, a Google Business Profile review and your baseline report. You pay it once, on any plan, and never again. Ongoing SEO plans start at $2,000 a month, local SEO only starts at $500 a month, and the full pricing is public on our pricing page.
How do you decide which keywords to target?
We start from the jobs you actually want more of, then check what people in your area really type. Intent beats volume: fifty searches a month from people who need a job done today is worth more than five thousand from people just browsing.
